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Nouvelle campagne PEPSI

27 janvier 200917 avril 2022Diversby Cyril Attias

En 2008 Pepsi à changer son agence historique BBDO pour TBWAChiatDay Première illustration de cette nouvelle plateforme de marque le changement de logo et de signature exit « Génération Pepsi ». La nouvelle campagne à été lancé le 19 Janvier en occupant le moindre espace publicitaire de Washington et profitant ainsi des 2 milliards de téléspectateurs qui...

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