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Brandversations : The battle logo

29 août 201117 avril 2022by Cyril Attias

La guerre des logos est déclarées par Stefan Asafti. Apple VS Microsoft Mc Donalds VS Burger King Firefox VS Internet Explorer Canon VS Nikon Coca Cola VS Pepsi © Stefan Asafti

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Nouvelle campagne PEPSI

27 janvier 200917 avril 2022Diversby Cyril Attias

En 2008 Pepsi à changer son agence historique BBDO pour TBWAChiatDay Première illustration de cette nouvelle plateforme de marque le changement de logo et de signature exit « Génération Pepsi ». La nouvelle campagne à été lancé le 19 Janvier en occupant le moindre espace publicitaire de Washington et profitant ainsi des 2 milliards de téléspectateurs qui...

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