L’Express.fr et Ogilvy PR ont organisé l’odyssée du cyber journalisme autour d’un blog créer pour l’opération 3001 l’odyssée de l’information. La mission : Ouvrir la rédaction de L’Express.fr à des blogueurs et de les intégrer dans le processus d’écriture d’article pour un journal avec les briefing de la rédaction…. Au final une très grande ouverture...
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