Superbowl 2009 – H-24

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Crise ou pas, le superbowl reste l’évènement publicitaire de l’année, à 3 millions de dollars le 30 seconde…

Ça devait rester néanmoins le lancement de la nouvelle campagne PEPSI et la suite des pubs DORITOS qui ont été sélectionné lors d’un concours ouvert aux cinéastes amateurs.

A noter que la pub PETA – VEGGIE à été refusé par la NBC.

A découvrir :

PEPSI MAX – “I’m good”

[dailymotion]http://www.dailymotion.com/cattias/video/x88cx5_pepsi-max-im-good_creation[/dailymotion]

Agency: TBWAChiatDay, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Creative Director: Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger

PETA – VEGGIE

[dailymotion]http://www.dailymotion.com/lang/fr/video/x87juo_peta-veggie-love_news[/dailymotion]

Agency: Matter
Creative: Dan Neri
Producer: Jeff Maier, Karen Rohrbacher
Director: Chris Hooper
Production Company: Bob Industries

PEPSI- REFRESH ANTHEM

[dailymotion]http://www.dailymotion.com/cattias/video/x87ds5_pepsi-yrefresh-anthemy_creation[/dailymotion]

Agency: TBWAChiatDay Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf

PEDIGREE – CRAZY PETS

[dailymotion]http://www.dailymotion.com/lang/fr/video/x87jzd_pedigree-crazy-pets_news[/dailymotion]

Agency: TBWA/Chiat/Day, Los Angeles
Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Chris Adams, Margaret Keene
Copywriter: Eric Terchila, Marcin Markiewicz, Ted Kapusta
Art Director: Paulo Cruz, Denise Zurilgen, Jera Mehrdad
Executive Agency Producer: Guia Iacomin

GATORADE – MANIFESTO JORDAN

[dailymotion]http://www.dailymotion.com/cattias/video/x87ikn_gatorade-manifesto-jordan_creation[/dailymotion]

Agency: TBWAChiatDay, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi