Qui veut devenir le Buzz guy d’Apple ?

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Qui veut devenir le Buzz guy d’Apple ?

Apple vient de publier une offre d’emploi assez surprenante.

Apple refusant depuis des années d’investir les médias sociaux et encore plus faire des coups de « buzz » (officielement en tout cas ).

Mais le « buzz » recent de Samsung pendant les oscars à tout bouleversé .



Apple se dit qu’il serait peut être temps d’investir les programmes ambassadeurs et de descendre d’un etage de leur tour d’ivoire en étant opportuniste et malin.




L’offre d’emploi :


Buzz Marketing Manager

  • Job Number: 33142141
  • New York City, New York, United States
  • Posted: May. 1, 2014
  • Weekly Hours: 40.00

Job Summary

POSITION This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television. The position also supports key iTunes and Apple Retail initiatives. The position reports to the head of worldwide Buzz Marketing and keeps aligned with PR, Marketing, Apple Retail and iTunes.

Key Qualifications

  • Core responsibilities include:
  • Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.
  • Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.
  • Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
  • The position works primarily with outside partners but also cross-functionally with PR, iTunes, Product Marketing, Marcom, and Apple Retail. Oversee multiple projects simultaneously and ensure they are produced on strategy, on time and within budget.


IDEAL CANDIDATE The ideal candidate must have extensive experience in the entertainment industry, approximately 7-10 years and preferably in television. Candidate will need to have proven understanding of the inner workings of TV and film. Each year, Buzz manages hundreds of external partner relationships, placements, events and influencers so the candidate must be fast, opportunistic and adaptable. Candidate should also demonstrate a strong ability to influence others. Strong leadership abilities are required, as this position informally leads multi-disciplinary teams toward a common goal, and requires communication expertise at both a strategic and execution level. Candidate will also have a background which demonstrates success in budgetary management, resource time management and workflow. Candidates will have significant project management experience and great attention to detail. Strong written and verbal communication a must.


Requires BA/BS or equivalent qualification.