Apple vient de publier une offre d’emploi assez surprenante.
Apple refusant depuis des années d’investir les médias sociaux et encore plus faire des coups de « buzz » (officielement en tout cas ).
Mais le « buzz » recent de Samsung pendant les oscars à tout bouleversé .
Apple se dit qu’il serait peut être temps d’investir les programmes ambassadeurs et de descendre d’un etage de leur tour d’ivoire en étant opportuniste et malin.
L’offre d’emploi :
Buzz Marketing Manager
Job Summary
POSITION This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television. The position also supports key iTunes and Apple Retail initiatives. The position reports to the head of worldwide Buzz Marketing and keeps aligned with PR, Marketing, Apple Retail and iTunes.
Description
IDEAL CANDIDATE The ideal candidate must have extensive experience in the entertainment industry, approximately 7-10 years and preferably in television. Candidate will need to have proven understanding of the inner workings of TV and film. Each year, Buzz manages hundreds of external partner relationships, placements, events and influencers so the candidate must be fast, opportunistic and adaptable. Candidate should also demonstrate a strong ability to influence others. Strong leadership abilities are required, as this position informally leads multi-disciplinary teams toward a common goal, and requires communication expertise at both a strategic and execution level. Candidate will also have a background which demonstrates success in budgetary management, resource time management and workflow. Candidates will have significant project management experience and great attention to detail. Strong written and verbal communication a must.
Education
Requires BA/BS or equivalent qualification.