Online marketing to kids: Nestlé Picoland

Home / Online marketing to kids: Nestlé Picoland

In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It’s an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce « Pico » the brand mascotte.

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