TAG : MASSIVEGOOD, JOINMASSIVEGOOD, FRED&FARID, TBWA, FACEBOOK, TWITTER
MASSIVEGOOD is an innovative fundraising movement that combines micro-philanthropy with social media. MASSIVEGOOD will let travelers make a small donation ($2/€2/£2) through a simple click each time they buy a ticket, whether online or through a travel agent. MASSIVEGOOD relies on the network effect of its members to spread the word about the solution. The more MASSIVE the movement, the more MASSIVE the GOOD.