Aujourd’hui avait lieu la première remise des trophées au Cristal Festival.
Cette année encore la conccurence est rude mais voici donc la liste des premiers lauréats pour les cathégories Brand Culture, Design, Sports Marketing et Public Relations.
BRAND CULTURE CRISTAL
AGENCE MARQUE CAMPAGNE PAYS PRIX
BEST CONTENT
Publicis ME Nestlé Maggi Diaries UAE Cristal
BEST ADVERTISING CAMPAIGN
PHD India Unilever Kaan Khajura Teshan INDIA Sapphire
PHD Unilever Express Your Love In 8 Sec CHINA Emerald
BEST DIRECT OR RELATIONSHIP MARKETING CAMPAIGN
FCB Zürich MTV MOBILE The Emography Project SWITZERLAND Emerald
PHD India Unilever Kaan Khajura Teshan INDIA Cristal
Publicis Modem Sooruz The List by Sooruz FRANCE Cristal
BEST CORPORATE CAMPAIGN
PHD India Hidustan Unilever Kaan Khajura Teshan INDIA Cristal+Grand Cristal
DESIGN CRISTAL
AGENCE MARQUE CAMPAGNE PAYS PRIX
Design Craft Typography
TBWA/RAAD Nissan Accidental Text Drive UAE Emerald
Design Craft Illustration
Fred & Farid Shanghai Porsche 911 Rear Horsepower 1 CHINA
Fred & Farid Shanghai Porsche 911 Rear Horsepower 2 CHINA Sapphire
Fred & Farid Shanghai Porsche 911 Rear Horsepower 3 CHINA
Design Craft Graphics Design
Herezie ZWILLING J. A. HENCKELS Beauty Of Sharpness FRANCE
Herezie ZWILLING J. A. HENCKELS Beauty Of Sharpness FRANCE Cristal
Herezie ZWILLING J. A. HENCKELS Beauty Of Sharpness FRANCE
Y&R Dubai/Switzerland Audi Schweiz, AMAG Stamps UAE
Y&R Dubai/Switzerland Audi Schweiz, AMAG Stamps UAE Emerald
Y&R Dubai/Switzerland Audi Schweiz, AMAG Stamps UAE
Point of Sale
DM9DDB Livraria Cultura Not A Stupid Cover BRAZIL Sapphire
DDB DUBAI Henkel Preserving Pride UAE Sapphire
Africa P&G The Dog Walking Calendar BRAZIL Emerald
Digital and Audiovisual Design
BEING AJD (Aide aux Jeunes Diabetiques) Run For AJD FRANCE Sapphire
Geometry Global Moscow Sanofi-Aventis Group Get Well Kit RUSSIA Cristal + Grand Cristal
SPORTS MARKETING CRISTAL
AGENCE MARQUE CAMPAGNE PAYS PRIX
Viral Film
IMPACT BBDO Dubai Emirates Airline #AllTimeGreats: Pele & Ronaldo UAE Sapphire
Outdoor/Indoor Poster
Mindshare NIke Risk Everything – Giant Mural FRANCE Sapphire
Best Use Of Digital
LTD Articul Media The XXII Olympic Winter Games Sochi 2014: Live Infographics RUSSIA Cristal
MNSTSR Salomon Salomon City Trail FRANCE Sapphire
Best Use Of Mobile
Publicis Modem Sooruz The List by Sooruz FRANCE Sapphire
BEST USE OF SOCIAL MEDIA
We Are Social Adidas #allinornothing UK Cristal + Grand Cristal
Isobar Adidas Boost Battle Run Adidas FRANCE Emerald
Iris Woldwide Adidas www.allblacks.com AUSTRALIA Emerald
BEST OF USE EXPERIMENTAL EVENT
Ignition Inc The Coca-Cola Company FIFA World Cup Trophy Tour UNITED STATES Cristal
BEST OF USE PR / DIGITAL PR
Africa Botafogo de Futebol e Regatas The Inverted Jersey BRASIL Cristal
Publicis Italiy Renault Dacia Sponsor Day ITALY Sapphire
Mademoiselle Scarlett Dorcel Honey, Foot You FRANCE Emerald
BEST USE OF AMBIANT
MOST Creative Club Russian Olympic Committee/Visa Olympic Changes RUSSIA Sapphire
BEST OF PROMO AND ACTIVATION
Ignition Inc The Coca-Cola Company FIFA World Cup Trophy Tour UNITED STATES Cristal
Africa Ambev Brahma Seleçao Especial BRASIL Cristal
BEST USE OF BRANDED CONTENT
Creative Content Total #ThePretender, Chronicles of a season with Romain FRANCE Cristal
BEST USE OF GENERATED CONTENT
Havas Media Middle East Ooredoo Simply Do Wonders UAE Emerald
Ignition Inc The Coca-Cola Company Happiness Flag USA Sapphire
BEST USE OF HUMOUR
We Are Social Adidas Brazuca UK Sapphire
Great Guns Nike Straight Down The Middle UK Emerald
OMD International McDonald’s FryFutbol UK Cristal
INTAGRATED CAMPAIGN
OMD Fuse International HTC HTC’s partnership of the UEFA UK Cristal
FCB Paris / RAPP France Nivea Nivea Men x Paris Saint-Germain FRANCE Cristal
BEST COMMUNITY OUTREACH OR GRASSROOTS PROGRAMME
MNSTR Salomon Salomon Citytrail FRANCE Emerald
OMD DICK’S SPORTING GOOD Sports Matter USA Cristal
Havas Sports & Entrtnmnt Coca-Cola Coca-Cola Cup – Join The Game POLAND Sapphire
PR CRISTAL
AGENCE MARQUE CAMPAGNE PAYS PRIX
PRODUCTS
MSLGROUP P&G Like A Girl USA Cristal+Grand Cristal
Havas WW Milan Reckitt Benckiser Italia Rocco Siffredi’s Vow Of Chastity ITALY Sapphire
We Are Social Renault Undress New Twingo FRANCE Emerald
SERVICES
Geometry Global Bucharest Ponderas #DONATEKM ROMANIA Sapphire
Young & Rubicam FMS AZERFON The Life-Saving Cable RUSSIA Cristal
Mindshare MENA Tunisie Telecom Keep our Beaches Clean TUNISIA Sapphire
PUBLIC AFFAIR & LOBBYING
JKL Swedish Association of Senior Citizens The PensionTax Calculator SWEDEN Cristal
TBWACORPORATE easyJet Enhance EasyJet’s Corporate FRANCE Sapphire
CORPORATE REPUTATION
Geometry Global Bucharest Observator Antena 1 The RGB News ROMANIA Cristal
BBDO Guatemala FritoLay 18th Zone Embassy GUATEMALA Sapphire
Ogilvy Mumbai Channel V/ Star TV The Seatbelt Crew INDIA Sapphire
Publicis Italy Publicis Italy Dacia Sponsor Day ITALY Emerald
NON CORPORATE
TWIGA TANGO Network The Longest Handshake RUSSIA Sapphire
Young & Rubicam FMS Charitable Foundation 2 Movies That Change Lives RUSSIA Emerald
BBDO Pakistant Reprieve / Foundation for Fundamental Rights Not A Bug Splat PAKISTAN Cristal
Leo Burnett France Mimi Fondation If Only for a Second FRANCE Sapphire
CELEBRITY ENDORSEMENT
Publicis Conseil APREC One Note Against Cancer FRANCE Cristal+Grand Cristal France
IMPACT BBDO Dubai Emirates Airline #AllTimeGreats: Pele & Ronaldo UAE Sapphire
BEST USE OF SOCIAL MEDIA
Leo Burnett Melbourne SPC Ardmona #SPCSunday AUSTRALIA Sapphire
Geometry Global Bucharest Ponderas #DONATEKM ROMANIA Emerald
MSLGROUP P&G Like A Girl USA Cristal
We Are Social Adidas Brazuca UK Sapphire
We Are Social Netflix Spoiler Foiler UK Emerald
BEST PRODUCT LAUNCH
R&I (Group & Companies RCG) Rexona Football Without Wives RUSSIA Sapphire
BEST USE OF SPONSORSHIP
Publicis Consultants Italia Renault Italia Dacia Sponsor Day ITALY Cristal
IMPACT BBDO Dubai Emirates Airline #AllTimeGreats: Pele & Ronaldo UAE Sapphire
BEST USE OF EVENT
TWIGA Lizaalert To Delay Means To Kill RUSSIA Cristal + Grand Cristal East Europe
TWIGA TANGO Network The Longest Handshake RUSSIA Emerald
Havas Worldwide Child Survival India No Child Brides INDIA Cristal
FCB South Africa Coca-Cola South Africa A rainbow for the Rainbow Nation SOUTH AFRICA Cristal
Edelman Best&Less The Lab Experiment AUSTRALIA Emerald
BEST USE OF DIGITAL PR
BBDO Russia Group Intouch Responsible Kilometers RUSSIA Sapphire
Darewin Darewin / Pathé Films Un Illustre Inconnu FRANCE Emerald
Publicis Conseil APREC One Note Against Cancer FRANCE Cristal
BEST BRAND DEVELOPPEMENT
MSLGROUP P&G #LikeAGirl USA Cristal
BEST INTEGRATED CAMPAIGN DRIVER BY PR
Edelman PR WW Volvo Construction Equipment China Operator Idol CHINA Cristal
Creative Artists Agency QVC QVC: Joan Rivers vs. Miss Piggy USA Cristal
Continuez de suivre le Cristal Festival sur leur site officiel ou bien sur mon compte twitter